Walking the tightrope at Allpar

Allpar walks a tightrope.

meWe have to report the news accurately, regardless of how it makes Chrysler (FCA US LLC) look. If we’re too positive, or even we’re neutral, we’re also dismissed as “fanboys.” Indeed,  I don’t think it matters what we write, we’ll be called fanboys, but being accurate and responsible is the right thing to do, and provides us with all the credibility we have.

Then again, if we report things that are “negative” or (and I’m not sure which is worse) tell people about upcoming products, we’re not invited to press events or interviews and/or denied loaner cars. Emails and calls go un-answered or spend weeks in limbo before getting a nonsensical corporate say-nothing response. There are some very good people in the communications department who do not act this way.

There may be a fine line where you get it just right, though I suspect that you are “fair and balanced” when you’re called fanboys by half the people and jerks by the other half.

The ways around this are, I suspect, to get a large following on Facebook or Twitter (having a lot of readers on a web site no longer matters), to cover multiple companies, or to be part of a media corporation with lots of other outlets.

There are times I am tempted to sell out, so Allpar won’t have to be treated as an unsuccessful blog or social media wannabe. The money would be nice, too. But I keep on doing what I do, and Allpar’s schizophrenic relationship with (Fiat) Chrysler continues


4 thoughts on “Walking the tightrope at Allpar

  1. TexasBill

    If we can’t be honest then we’re just advertising (and we should be paid for it).

    I know great people at all the major automakers and some of them have become friends over the years. But sometimes products don’t make the grade and sometimes things have to be questioned. Even at FCA.

    Reply
  2. JSim

    Yes, Allpar walks a tightrope, but it does so very well.

    The only people who think Allpar is a mouthpiece for FCA have never read the site for more than a few minutes. (And I doubt they’ve ever visited the forums…)

    Those in FCA who think Allpar is not legitimate are naive as well. Allpar, like FCA, has a very dedicated following. While it may not be the biggest site out there, it’s clearly one of the bests. (You’d think FCA would pick up on these similarities?)

    Allpar is unique. I’ve spoken with many non-Mopar fans, and done plenty of research myself, and I have not been able to find a GM or FoMoCo equivalent. The historical material, memoirs, in-depth analysis, commentary, maintenance and repair guides, media, and community/forums make it a great one-stop resource.

    Once people find it, they’re hooked. Perhaps we just need to make sure to yell a little louder so people can hear about this wonderful place?

    Reply
  3. Bryan Wilson

    Worse comes to worst, you could always become “Allpar: FCA wiki!” Which you pretty much are already. I love the site, sorry to hear that the tightrope often becomes a noose! I counsel sticking with what you want to do and letting the rest of the world take care of itself. Good luck! I’ll keep reading!

    Reply

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