Monthly Archives: August 2016

  • How can smaller publishers compete?
    allpar facebook page

    When the Internet started up, it was fairly easy to find a following, which is probably why you can read Allpar today; we started in 1994 and got our domain name in 1998. The Web was a smaller community, with few spammers and scammers, and corporations were generally oblivious. The first major threats to independent publishers were, in my opinion: Pay per click “search engines” ( was the leader before Google) which meant that if you had deep pockets, you could “outbid” better sites. Fortunately, Google came and wiped them out. When the Open Directory became a “must do.” Fortunately, though it went from being useful to being impossibly hard to deal with, today it’s largely forgotten because new sites just…

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