Monthly Archives: August 2016

  • How can smaller publishers compete?
    allpar facebook page

    When the Internet started up, it was fairly easy to find a following, which is probably why you can read Allpar today; we started in 1994 and got our domain name in 1998. The Web was a smaller community, with few spammers and scammers, and corporations were generally oblivious. The first major threats to independent publishers were, in my opinion: Pay per click “search engines” (GoTo.com was the leader before Google) which meant that if you had deep pockets, you could “outbid” better sites. Fortunately, Google came and wiped them out. When the Open Directory became a “must do.” Fortunately, though it went from being useful to being impossibly hard to deal with, today it’s largely forgotten because new sites just…

Posts navigation