dave.zatz.us

Century of Chrysler

Chrysler launched to immediate success, and kept pushing the boundaries of technology; even the revolutionary and disastrous Airflow did not stop Chrysler from forging ahead. From Maxwell to Daimler, Cerberus, Fiat, and Stellantis, Chrysler has survived to this day, but one key event slammed the marque’s basic value proposition more than any other. Buy at Amazon • Buy at Apple Books • See below for other sources

How much of the original Chrysler has survived the marque’s first hundred years? We sought to find out!

David Zatz uses a quarter-century of reporting and a background in organizational research to bring together the many threads of Chrysler history. This book ties engineering, design, marketing, and corporate culture into a single tapestry.

Amazon ($32 softcover • $39 hardcover)
Apple ($15) ebook for iPhone, iPad, Macs
Directly from me, signed: I can provide a discount if there’s no postage! I am available to chat on podcasts or to visit. You may also be interested in my brief talk, The Chrysler and Plymouth Danceon YouTube.
Easy-reading, no photos edition: $19.24 at Amazon — I’m getting the impression nobody wants this one ;) but it is on regular paper which should make it easier to read as well as cheaper.
Barnes & Noble paperback • Barnes & Noble ebook
More ebooks: Smashwords • Kobo

Corrections, additions, and updates

Version 1.2, September 26, 2025: Updated language in the introduction and first chapter, and the South Africa sections. No new information. Updated Apple Books version for the first time. Launched new ebook version on Kobo, Smashwords, and Barnes & Noble.

Version 1.1, December 17, 2024: Fixed a typo on one page, lessened the introduction’s focus on 1924-2024, since the official “brand anniversary” is 2025. Version 1.11 (hardcover only so far, in progress January 24, 2025) improved some text on page 2, making room for a larger Maxwell image.

Version 1.01: Added to the acknowledgements and fixed a small, not factual, error.

If you have any corrections, additions, or updates, please contact me directly from the form on my home page.

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