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Century of Chrysler

After its immediate success in 1924, Chrysler kept pushing the boundaries of technology, culminating in the revolutionary and disastrous Airflow. Chrysler kept forging ahead; from Maxwell to Daimler, Cerberus, Fiat, and Stellantis, Chrysler has survived to this day.

Century of Chrysler book

How much of the original Chrysler has survived the marque’s first hundred years?

David Zatz uses a quarter-century of reporting and a background in organizational research to bring together the many threads of Chrysler history. This book ties engineering, design, marketing, and corporate culture into a single tapestry.

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Corrections, additions, and updates

So far we have no corrections or updates. If you have any corrections, additions, or updates, please contact me directly from the form on my home page. The current version is 1.01 (version 1.00, on sale for less than one day, had “of” instead of “or” on, of all places, the title page.)

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Books by David Zatz

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